16: sales is not enough
4 years ago i went all in on mastering sales.
i went from working as a retail clerk at a halloween store, to cold emailing online coaches, knocking doors, and eventually sourcing $50m+ in banking deals.
at 23, i can sell. i'm not the best in the world by any stretch, but i know what makes people tick, and how to get them to pull out their credit cards.
but this morning i realized that if i want to build the business i envision, good salesmanship is not enough. i need to market well too.
despite hundreds of hours of taking courses and reading books, i still haven't seriously improved my marketing abilities. i have evidence in my bank account and my clients' and bosses that i can sell 1-1... but nothing to show for my ability to capture attention and sell at scale.
the more i reflect on this, the more i realize there isn't a reason i haven't found success yet other than the simple fact that i haven't given it a serious shot.
i'm realizing if i don't start now, fail fast and iterate, i'm going to be even less likely to try tomorrow, or next year, and in another 6 years i'll be disappointed in myself for never giving myself the chance.
which leaves me with the question i'm sitting with today: what does it look like to actually try?